What is Global GreenTag Certification for Paint?

Jun 18, 2026Kirsty McCubbin

Global GreenTag is an independent product certification system that assesses product health, sustainability and environmental performance. It is used across a range of building and interior products, including paints and coatings.

For environmentally conscious paint shoppers, Global GreenTag helps separate properly assessed sustainable paints from vague "eco friendly" marketing claims. Depending on the certification mark, it can show that a paint has been reviewed for ingredient health, VOCs, hazardous substances, manufacturing impact, lifecycle performance or its usefulness in green building projects.

What Does Global GreenTag Assess?

Global GreenTag uses different certification tools, so the exact meaning depends on the mark shown on the product certificate.

HealthRATE - Focuses on product health and ingredient transparency. For paint, this is relevant to VOCs, formaldehyde, heavy metals and other substances that may affect people using or living with the product. HealthRATE ratings run from BronzeHEALTH to PlatinumHEALTH, with PlatinumHEALTH the strongest rating in this part of the scheme.

More: Global GreenTag Product Health Declaration

GreenRate - Assesses broader sustainability and green building evidence without requiring a full life cycle assessment. GreenRate awards Level A, B or C, helping specifiers understand how a product may support green building rating tools.

More: Global GreenTag GreenRate

LCARate - Looks at a product's wider lifecycle impact using life cycle assessment principles. Global GreenTag says LCARate is based on ISO 14040 and ISO 14044 life cycle assessment processes, with Bronze, Silver, Gold and Platinum levels.

More: Global GreenTag LCARate

For paint users, this means Global GreenTag can cover more than one concern: product health, ingredient transparency, environmental impact, responsible manufacturing and evidence for green building projects.

What Global GreenTag Shows About Paint Sustainability

Global GreenTag is useful when you want to understand what sits behind a paint's sustainability claims. Within our ranges the most relevant mark is HealthRATE Platinum, which has been awarded to Graphenstone Paints, and demonstrates assessment around product health, ingredient transparency, and substances that can affect people using the paint indoors.

Our Global GreenTag HealthRATE Platinum Paints

Graphenstone GCS Interior - Highly breathable lime and mineral silicate paint for interior walls, suitable for lime plaster, older buildings and low VOC decorating.

Graphenstone GCS Exterior - Breathable exterior lime and silicate paint for masonry, older buildings and mineral surfaces.

Graphenstone GrafClean - Washable interior wall paint with strong durability, good breathability and trace VOCs.



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